Stop making renders nobody remembers.
The archviz course that teaches you to think, not just copy.
50+ hours on composition, light, color, and the business of making images that actually matter.
Most archviz courses teach you what buttons to press.
This one teaches you why your images don't work and how to fix that permanently.
You've learned the software. But something's still missing.
Technique alone doesn't explain why some images stop people in their tracks and others get scrolled past in silence.
You're not here to copy techniques.
You're here to learn how to think.
- Quick tips and trendy tricks that expire next month
- Software button-pushing tutorials you can find on YouTube
- Surface-level "rules" you memorize and apply blindly
- Filler content padded to justify a price tag
- Understanding WHY decisions work, not just copying what looks good
- Being able to articulate and defend your choices to clients
- Building a systematic approach that scales across any project
- Developing taste, judgement, and creative confidence that compounds
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Three Pillars. Nine Diamonds.
A complete education built across 50+ hours, from the conceptual foundations to the business skills that make your career sustainable.
By the end of this course, you'll be able to:
Read any image
Analyze any archviz image and identify exactly what makes it successful, or why it fails.
Compose with intention
Apply fundamental composition principles to create compelling images in any style or project type.
Price with confidence
Price your work at professional rates with clear justification your clients understand.
Ship without chaos
Ship projects efficiently without endless revisions, scope creep, or uncertainty.
Lead client conversations
Lead from a position of expertise, not hope. Articulate and defend your creative decisions.
Build a system that scales
Develop an approach that grows with your career and evolves with the industry.
AI that amplifies your creativity, not replaces it.
The course blends traditional knowledge with AI-powered tools. Whether you're excited about AI or skeptical, you'll discover how to use it on your terms, as a creative accelerator, not a crutch.
Free, local, and fully yours
Every AI tool in the course is free to use, runs locally on your machine, and can be customized with your own style. No subscriptions, no cloud dependencies, no vendor lock-in.
Tailored to your workflow
AI is integrated at key moments in the creative process: ideation, reference analysis, sky generation, color exploration, postprocessing. It extends your capabilities while keeping you in complete control of your artistic direction.
I am far from imagining the strength of the masterclass content. The topics are relevant, truly fascinating, and each chapter leaves you with an immediate sense of having understood something essential.
Gwénaël Gosch, Founder of Figur
This isn't just a video library. You get live workshops too.
Theory is essential. But you also need to apply it with someone who can tell you where your thinking breaks down.
2-Day Workshop
Take a complete project from brief to final delivery. Apply everything across all 9 Diamonds while receiving real-time feedback. Students who've attended call this the moment everything "clicked."
Rotating Topic Sessions
Deep-dives into specialized subjects that change each session. Smaller scope, more concentrated learning. Direct feedback on specific aspects of your work in live conditions.
Investing in From the Ground Up was, without a doubt, the best decision I've made in my career. Among all the courses I've taken, it's the only one that is still genuinely useful to me years later. It provides strong theoretical foundations that allow you to improve your work regardless of your experience level."
"The Horoma Battle Plan was a great way to fully understand and relate the content of the course to my own work. It was an eye-opening experience that revealed my tendencies, strengths and weaknesses."
"Simon is a true, passionate artist who is always seeking new ways to improve and loves to share his knowledge. Each chapter leaves you with an immediate sense of having understood something essential."
"Simon's course has been fundamental to my artistic and professional growth. It helped me completely rethink and rebuild my workflow, making it more intentional and efficient."
"This course not only sharpened my archviz skills, but broadened my knowledge as a 3D artist by understanding how great illustrations are created. Simon shares valuable information about how to run a small 3D studio, which is a MUST if you are working on your own."
"The concepts and depth of the subjects went beyond a simple recipe, enabling me to find my own style and understand why certain images stand out."
"From an architect's point of view, this course has widened our perspective on all the parameters and concepts that go into composing powerful architecture visualizations."
Why I built this course.
After 12 years working with architects and developers, I noticed the same gap in every studio I collaborated with: talented artists making technically flawless renders that had zero emotional impact. Not because they lacked skill, but because nobody had ever taught them the principles behind why great images work.
I spent years diving deep into all the available material, physical and online, about composition, color theory, perception, and visual storytelling. I tested everything in real client work, from small studios to international competitions. Then I distilled it into a framework that actually transfers to your own projects.
It started as me trying to make the course I wished I had when starting out. Then it turned into a workshop for a handful of studios. Then into a full-fledged course that supports creative artists worldwide. It grew entirely through word of mouth, because students kept telling their peers.
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The course's methodology helped me develop critical thinking skills for creating images. The concepts went beyond a simple recipe, enabling me to find my own style and understand why certain images stand out.
Alexander Nikolaus, Archviz Artist
Everything you need.
Nothing you don't.
300+ Video Lessons
50 hours of focused content, not 200 hours of filler you'll never watch.
Live Workshops
2-day intensives and rotating topic sessions with direct, personal feedback.
Lifetime Access
Learn at your own pace, forever. All future updates and additions included.
AI Workflow Tools
Free, local tools to amplify creativity at key process steps, not replace your craft.
Scripts & Cheatsheets
Automate menial tasks. Reference sheets for every diamond. Checklists that stick.
Software Discounts
Chaos Academic Partner (V-Ray €159), Corona Education (€70), plus 9+ partner deals.
Private Community
Connect with 750+ fellow students. Ask questions, share work, get honest feedback.
No Upsells. Ever.
One purchase. Complete education. No modules held back for "advanced" courses.
Future Updates
The course grows. When new content is added, you get it automatically. No extra cost.
Industry tools at a fraction
of the price.
Every student gets exclusive discounts on the best software in the archviz industry.
Launch pricing ends Sunday.
Get lifetime access at the lowest price this course will ever be. When the timer hits zero, the price goes to €699.
- All 300+ video lessons
- 2-Day Intensive Workshop
- Scripts, cheatsheets & checklists
- Rotating Topic Workshops
- Private student community
- Software partner discounts
- AI workflow tools
- Free resources & automation scripts
- Priority community support
Purchase parity available. Depending on where you're buying from, you can get up to 30% additional discount at checkout. If you are eligible, a banner will pop in the checkout page giving you a discount code you can apply.
"Implementing his approach gave us quick results in our daily production."
"I thoroughly enjoyed Simon's interdisciplinary approach which covers different angles and reveals interlinkages I didn't see before."
"It provides you with a strong foundation. After all when you build a house, you don't start with the roof."
"I really liked how this class focuses on the client's intent and how to translate this through composition into meaningful images."
"A thoroughly enriching experience, providing a comprehensive approach on the archviz field."
"The composition of color, light, and reference to achieve a final result that makes my work stand out from the crowd."
"It's truly amazing how much you managed to improve it within just 10 minutes."
"When it comes to composition Simon knows what he's talking about. The content is thorough and well thought out."
"Implementing his approach gave us quick results in our daily production."
"I thoroughly enjoyed Simon's interdisciplinary approach which covers different angles and reveals interlinkages I didn't see before."
"It provides you with a strong foundation. After all when you build a house, you don't start with the roof."
"I really liked how this class focuses on the client's intent and how to translate this through composition into meaningful images."
"A thoroughly enriching experience, providing a comprehensive approach on the archviz field."
"The composition of color, light, and reference to achieve a final result that makes my work stand out from the crowd."
"It's truly amazing how much you managed to improve it within just 10 minutes."
"When it comes to composition Simon knows what he's talking about. The content is thorough and well thought out."
Frequently Asked
Absolutely. The course starts from the ground up and assumes no prior technical know-how. You'll build solid foundations from day one, and the depth scales with your experience. Seasoned artists keep discovering new layers on every revisit.
Most courses teach you software buttons. This is a complete, evergreen education that focuses on fundamentals: composition, light, color, storytelling. You'll learn why techniques work, not just how to copy them. It's the difference between following recipes and truly understanding cooking.
Quite the opposite. AI makes these skills more valuable. You need strong composition and visual knowledge to direct AI tools effectively. The course teaches you the expertise that lets you match creativity with a singular artistic approach, whether you're rendering manually or guiding AI.
The course is designed around short, structured 10-minute videos. Watch one, practice what you learned, move on. No fluff, no 3-hour livestreams. You keep lifetime access, so you go entirely at your own pace.
Demonstrations use V-Ray and 3ds Max, but 90% of the content is conceptual and applies to any renderer: Corona, Enscape, D5, Lumion, Unreal. The course teaches you to think and see, not click buttons in a specific tool.
Yes. You get lifetime access to the current course, all future updates, live workshops, and community discounts. Once you're in, you're in for good.
Yes! Diamond 1 is available completely free. Experience the teaching style, depth, and production quality before you invest. No credit card, no strings attached.
Many students have their studio or firm cover the cost as professional development. I can provide an invoice and any documentation you need. Just reach out to hello@horoma.school and I'll help you make the case.
Yes. Purchase parity is available. If you are eligible based on your location, a banner will appear on the checkout page giving you a discount code you can apply. You can get up to 30% additional discount depending on where you buy from.
You can reach me directly at hello@horoma.school. I personally read and respond to every message, typically within 24 hours.
Start creating work you're
proud of and charging
what it's worth.
Join 750+ students who stopped guessing and started building careers on solid foundations.
Terms of Service
By purchasing or accessing the "From the Ground Up" course by Horoma School, you agree to the following terms.
License. You receive a personal, non-transferable, lifetime license to access the course content. Sharing, reselling, or redistributing the material is prohibited.
Payments. All payments are processed securely. Prices are displayed in EUR and may vary based on purchase parity adjustments.
Refunds. If you are not satisfied with the course, please contact hello@horoma.school within 14 days of purchase for a full refund. Diamond 1 is available for free so you can evaluate before committing.
Intellectual Property. All course content, including videos, scripts, cheatsheets, and resources, is owned by Horoma School and protected by copyright.
Workshops. Live workshop availability is subject to scheduling. Recordings may be provided when possible.
Contact. For any questions regarding these terms, reach out to hello@horoma.school.
Privacy Policy
Horoma School respects your privacy. This policy explains how your data is collected and used.
Data Collected. When you purchase or sign up, I collect your name, email address, and payment information (processed securely by the payment provider). I do not store credit card details.
Use of Data. Your information is used to provide access to the course, send important updates about your purchase, and communicate about workshops and new content. I do not sell your data to third parties.
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Third Parties. Payment processing is handled by secure third-party providers. Your course access is managed through the Horoma learning platform.
Your Rights. You can request access to, correction of, or deletion of your personal data at any time by contacting hello@horoma.school.
Contact. For privacy-related inquiries, reach out to hello@horoma.school.